At Widilo, a rapidly growing startup, I managed content, performed data analysis and leveraged Google Analytics to enhance web performance. I developed SEO strategies, improved user engagement, and created content that significantly increased website traffic.

Content Management

Optimized and managed web content to improve SEO performance and enhance user experience. By consistently updating and refining content, I increased search visibility, leading to an 18% rise in organic traffic while ensuring the website remained relevant and engaging for users.

SEO

I used Google Analytics to analyze website performance, identifying key traffic sources, user behavior, and low-performing pages. This data-driven approach allowed me to tailor content strategies to better meet user needs, increasing website traffic. By refining our SEO strategy, there was also a 47% decrease in bounce rates.

Brand Consistency

Maintained brand consistency across all website updates and features, ensuring that everything aligned with Widilo’s guidelines. This helped create a cohesive and trusted user experience.

Vanish Campaign

The Macallan